Faculty

Faculty Details: Rati Dhillon

Title	Dr.	Name	Rati Dhillon	Photograph
Designation		Assistant Professor(Adhoc)		`
Email		ratidhillon@gmail.com
Web-Page		--
Educational Qualifications : B.Com (Hons), M.Com, MPhil , P.hD
Degree			Institution	Year
B.Com (Hons)			Daulat Ram College, D.U	2002
M.Com			S.G.T.B.Khalsa College,D.U	2005
M.Phil			Delhi School of Economics	2009
P.hd			Amity University	2022

Career Profile

Present :- Working as Assistant Professor in Department of Commerce , Lakshmibai College w.e.f 21st March 2017 .

Past-Worked as Assistant Professor at Bharati College from 17th July 2006- 1st March 2017.

Visiting Faculty at Department of Business Economics -Paper titled Accounting for Business in 1st semester of MBA (Business Economics) for the session 2015-16

Administrative Assignments

Member, Creche' Committee,

Member , AEPIC

Add-On Course Coordinator for Certificate Course in Vedic Mathematics

Areas of Interest / Specialization

Cost Accounting, Management Accounting, Marketing (Consumer Behaviour) , E-Commerce

Research Guidance:

1. Mentored 13 undergraduate Students enrolled for internship run by AEPIC committee . The internship is research based Energy Audit of the college and involves field study, observation techniques, data collection and analysis and report writing of the findings.

2.Project guidance at undergraduate level for 7 years, 4 students per year as a part of B.Com (Hons) III year Annual Mode and Semester Mode

Publications Profile

A. Scopus Indexed UGC Approved Publications based on P.hD work

1. Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry, Innovative Marketing, 2021.

2. Experiential marketing strategies used by luxury cosmetics companies, Innovative Marketing ,2022

B. Research Papers Published from/based on M.Phil. work

1.Mobile Banking in Rural India: Roadmap to Financial Inclusion Paripex-Indian Journal of Research

2 Impact of After Sales Service on customer satisfaction: a case review of mobile phone industry in Delhi and NCR Paripex-Indian Journal of Research

3 Examining Quality Issues in 3G services in India International Journal of Management Excellence

C. Other Research Papers Published

1.Reverse logistics in supply chain management: opportunities and challenges -Veethika 2015

2. Importance of logistics in business strategy: Gaining strategic advantage with third party logistics- Global Journal for Research Analysis 2015

3.Gandhian Vision about higher education and its relevance in the 21st century- Global Journal for Research Analysis 2015

4.Micro Finance as a tool for financial inclusion of Rural India2 Indian Journal of Applied Research 2014

5. Scope of Comparative Advertising in India-Global Research Analysis 2013

6. Paradigm shift in Indian Entrepreneurship: Going Green-Business Analyst 2014 (SRCC Journal)

7.Frontiers of the Marketing Paradigm for the Third Millennium: Experiential Marketing, Global Journal of Management and Business Studies 2013

C. Publications Other than Journal Articles (books, chapters in books)

Capturing Indian Rural Market Through a Proactive Tool: Reverse Innovation 978-81-322-1979-8-Author / Editor Springer 2015

(FOR INSTITUTE OF LIFE LONG LEARNING (ILLL), University of Delhi.)

I. National Mission on Education Information Communication Technology (NME-ICT) under the MHRD Project

RELATIONSHIP AND COMPENSATION OF ADVERTISING AGENCIES

II. For FYUP Commerce and Management Studies at Virtual Learning Environment site of University of Delhi

1. INTRODUCTION TO AUDITING

2. AUDITING PROCESS AND VOUCHING

3. VERIFICATION OF ASSETS AND LIABILITIES AND AUDITOR REPORT

Conference Organization/ Presentations

Organised Online Energy Conservation Awareness Program (OECAP-2020) from 3rd to 5th June to spread awareness among young youth regarding the judicious use of energy conservation
Organised Webinar on An Insight Into Vedic Mathematics on 2nd September, 2020
organised Online workshop titled The Power of Vedic Mathematics: Unlocking Our Ancient Wisdom on Sunday, 10th January 2021.
Two-Day Online Workshop 16-17th October 2020 on "Working with Excel (Advanced Module)"
Co-coordinator, One week Basic Course in Smartphone Film Making conducted by Film and Television Institute of India (FTII), Pune in association with Lakshmibai College held between 7-13th October, 2019 at Lakshmibai college.

1.Completed two-week Faculty Development Program on Research Methodology from 1^st Oct -15^th Oct 2020 and obtained grade A+ organized by Teaching Learning Centre Ramanujan college under the aegis of Ministry of human Resource Development, Pandit Madan Mohan Malviya National Mission on Teachers and Teaching

2.Completed Five-day Faculty Development Workshop (12-hour duration Online mode) on ‘Content Management System to Learning Management System’ organized by Internal Quality Assurance Cell (IQAC), Lakshmibai College.

3.Presented paper titled Impact of Experiential Marketing on Consumer Satisfaction and Loyalty: A Study of Luxury Cosmetics Industry in India at 20^th International Business horizon INBUSH ERA WORLD SUMMIT 2020 held from 18^th-20^th February 2020 at Amity University, Noida.

4.Attended One Week Faculty Development Programme on Advance Research Tools and Techniques at Banarsidas Chandiwala Institute of Professional Studies, 10-15^th Decemeber,2018.

5.Attended two-day National Workshop on Research Methods: Scale Development held between October 17-18^,2018 at Shri Ram College of Commerce.

6.Attended One Week FDP on Advance Research Techniques on Finance,2015, Bharati College.

7.Participated in FDP on Overview of Research Design and Scaling, 2015, by Apeejay School of Management.

8.Participated in one-day National Conference on Business Transformation in Contemporary world, 2015 at Bharati College

9. Participated in FDP on Formulation of lesson plan and flow to take up research projects organized by IQAC cell of Bharati college,2015.

10. Presented a paper titled Green Banking in India at Sri Aurbindo College at a seminar on Green Banking and Sustainable Development,2013.

11.Presented paper titled Frontiers of the Marketing Paradigm for the Third Millennium: Experiential Marketing at Global Summit on “Management of Business, Economy, Marketing and Services-New Approaches” (MBEMSNA-2013), November,2013 at Jawaharlal Nehra University.

12. Participated in National seminar on Empowering Growth through Corporate Governance and Economic Stability Measures at Sri Guru Gobind College of Commerce, 2012

Research Projects (Major Grants/Research Collaboration)

Awards and Distinctions

Associated With Professional Bodies

Life Member of All India Management Institute (AIMA) LM-201321458

Life member of Indian Commerce Association H238

Life member of Delhi Management Association (DMA) PM-D 309/2016(LM)

Other Activities

Completed SWAYAM ONLINE Annual Refresher Programme in Teaching (ARPIT)- February 2020. Subject: - Commerce code: - arp19-ap64

Completed SWAYAM ONLINE COURSE (4 credit course) on Academic Writing (offered by Dr. Ajay Semalty, Assistant Professor, Department of Pharmaceutical Sciences,H.N.B. Garhwal University (A Central University), Srinagar Garhwal, Uttarakhand) in the proctored examination held on 09.11.2019 for the session July-October 2019.

Completed SWAYAM ONLINE COURSE CERTIFICATION (four credit course) on Consumer Buyer Behavior (proctored examination held on 09-11-19) offered by Prin. L. N. Welingkar Institute of Management Development & Research, Mumbai.

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